Dubai: Want to show off your skills in creating outdoor digital media? Then the LG Signage Design Competition may just be the one for you. Sponsored by Dubai Design and Fashion Council in tandem with South Korean multimedia brand LG, the competition requires applicants to submit their creatives and from which the winners are be revealed in July.
“Submissions are expected to be concepts with renderings,” said Kyuchan Her, MEA Director, Information Display, LG Electronics. “We plan to bring the concepts of the winning submissions to life.”
The intention is to get the designers — and architects — come on board LG’s latest signage platforms. “The challenge aims to identify the best “techorating” skills of artistic individuals,” said Her. “And highlight any creative concept they may have that integrates the flexible, pencil-thin design of OLED signage and the extended wide-format Ultra Stretch displays into functional display applications.
“LG Signage focuses more on hardware rather than software. It enables architects and designers to integrate a variety of OLED screens into various structures, whether flat or a bit curved to make them more interactive and engaging for individuals that come in contact with them.”
The works need to be done specifically for the competition. And the prize sponsors are quite clear that doing something creative with billboards will not come into the equation.
“Billboards and digital signage displays are two significantly different product categories,” said Her. “Our intention through the is to marry LG’s latest visual display hardware with the utmost creative design to redefine commercial interior spaces and transform them into potential landmarks and tourist destinations so that everyone can enjoy.”
Winners will be named in four categories. These are Dubai Dream Signage Design Award, which needs to us a combination of OLED and Ultra Stretch to create a Dubai-inspired design; the OLED Signage Design Award, based on an Open Frame OLED to create a display design for any space; and the Ultra Stretch Signage Design Award, where submissions need to use the 86-inch and 88-inch Ultra Stretch in artistic ways to create an immersive experience.
There is also a Vertical Vision Signage Design Award for designers to use LG displays to design a vertical space (retail/hospitality/transportation) of their choice.
