Dubai

Emirates NBD has launched FaceBanking, a first-to-market service that will offer the bank’s customers instant video and live chat with advisers on its revamped Online Banking platform as well on the Mobile Banking App.

FaceBanking is a significant addition to Emirates NBD’s growing portfolio of digital banking innovations. The new service allows customers to connect with a Personal Banking Advisor for queries and transactions by simply clicking a button on Emirates NBD’s Online Banking platform. FaceBanking is available 24 x 7.

The initiative forms part of the banking group’s Dh1 billion commitment towards digitalisation and multichannel transformation of its processes, products and services over the next three years.

The new platform includes a range of features, allowing users to personalise their profiles with images and links to their social media, create nicknames for accounts and cards for simpler and speedier transactions as well as input personal savings goals. Based on individual data, the new website will offer customers insights on their money and recommendations tailored to their lifestyles as well as assist in creating realistic savings targets, understand their net worth based on assets and liabilities and provide them with a curated, customised feed of new offers via the Digital Store.