Dubai
A super-luxury car that goes way beyond being a limited edition. In fact, Rolls-Royce has created a one-off at the specific request of a customer. And that fits in with the carmaker’s fine-tuned philosophy of building models “designed in their owner’s image”.
The model — “Sweptail” — is a nod to the swept-tail of certain Rolls-Royces from the 1920s. “It exudes the romance of travel for its own sake, and immediately places Sweptail in the pantheon of the world’s great intercontinental tourers,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
“The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and Sweptail is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding.
“We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coach-built masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
The client’s desire was for a coach-built two seater coupé featuring a large panoramic glass roof. He was inspired by many of his favourite cars from the marque’s golden era of the early 20th century.
According to Giles Taylor, Director of Design, “Sweptail is the automotive equivalent of haute couture. This customer came to the House of Rolls-Royce with an idea, shared in the creative process where we advised him on his cloth, and then we tailored that cloth to him. You might say we cut the cloth for the suit of clothes that he will be judged by.”
