Mumbai: Amazon.com Inc is set to buy a 5 per cent stake in Indian retailer Shoppers Stop Ltd, as the US company steps up efforts to gain ground in the fast-growing consumer market.
Shoppers Stop’s board approved the issuance of 4.4 million (Dh16.1 million) shares to a unit of Amazon for 407.78 rupees ($6.28) each, the Mumbai-based company said in an emailed statement late Saturday. As part of the deal, Amazon experience centers — which let customers test out the products available online — will be set up across Shoppers Stop’s network of 80 bricks-and-mortar stores in India.
Chief Executive Officer Jeff Bezos has allocated $5 billion toward Amazon’s expansion in India as it seeks to secure an advantage over local rivals in the South Asian nation. The e-commerce giant has a lot riding in the country after its washout in China, where the dominance of Alibaba Group Holding Ltd and other domestic players made Amazon’s entry difficult.
Shoppers Stop, which sells cosmetics to clothing and home appliances at its outlets, will have an exclusive flagship store on Amazon’s Indian site where it will retail its entire portfolio of more than 400 brands, the company said. Shares of Shoppers Stop have gained 45 per cent this year and closed at 418.1 rupees on Friday in Mumbai.
The deal will be Amazon’s first investment in a publicly traded retailer in India.
