Dubai: The Royal Bank of Scotland Group (RBS) is to rebrand the ABN AMRO business it bought in the GCC region.

The bank has assured customers that the change will not mean upheaval for them, as account numbers, bank accounts, banking activities and other relationship details will remain the same after the rebrand.

RBS says it will offer a range of banking services in the region to meet the needs of its customers in both local and international markets.

Cormac McCarthy, Chief Executive, RBS Regional Markets Europe and Middle East said; “Today marks an important development for the financial services sector in the GCC. We are delighted that the businesses in the GCC are among the first to reach this rebranding milestone; this highlights the importance of the region to us. We welcome all our new colleagues and we look forward to working together to provide the best possible service to all our customers.''

Colin Macdonald, Country Executive, UAE explains: “The combination of the two businesses in the GCC represents an exciting development for our customers who will benefit from the introduction of new and innovative products designed to address their individual needs.''